Product Designer · UX Lead · Mentor

I design complex, regulated products people have to trust.

Lead UX Designer at Dialog Axiata. I lead the team behind MyDialog, Retail Hub and Bizcare, and design ID checks, onboarding and dashboards that work at scale.

View KYC case study Download CV

3M+

MyDialog users

Telco self-care app I design for

Rs 80M+

extra revenue a month

MyOffers, within 6 months

25+

designers and interns mentored

2020 - 2026

100+

professionals certified

5 Batches of BCS Foundation in UX

How I work

The why and the how, worked in parallel

Not handed over in sequence. Because I’ve been the developer too, I can weigh what a customer needs against what can be built, in the same conversation.

WHY

Customer need

WHY

Business opportunity

HOW

Concept

HOW

Implementation

01 — Work

Selected work

Two projects to walk through, and one concept for designing with AI.

[SCREENSHOT: KYC flow]

Case study 01 · Regulated onboarding

A scalable KYC module for a TRCSL-regulated telco

One shared ID-check core that every product reuses, plus each product’s own rules. Built from an analysis of why applications were rejected.

Phase 1 · Proposed, not shipped Phase 2 · In progress

Rejections analysed

32,417

Avoidable

76%

Read the case study →
[SCREENSHOT: Retailer loan]

Case study 02 · Fintech

Live · 2023

Retailer loan: rewriting a bank’s language for the shop counter

A loan application in English-only, for retailers reading in their second language. Tested with 5 retailers in 5 cities, then 15 changes agreed in 2 weeks.

Read the case study →
AI DRAFT · SEARCHESConfidence [HIGH]

“Your local authority search is back. Nothing affects the sale.”

2 sourcesAudit logged

Concept · Designing for AI

Speculative

AI drafts, a conveyancer verifies

Not shipped work. How an AI-drafted case update reaches a buyer only after a person checks it, with confidence and an audit trail.

02 — Fit for Homey

What I’d bring to Homey

Already working across time zones

Trusted by Australian founders, delivered remotely.

Avangard Capital · Taptpay · Mauvais Quartier

See client work →
06Working with overseas teamsFirst versions for Australian founders: design, build, hosting and SEO support, delivered remotely.Client work →
01Fintech and multi-sided products3 years in fintech, 4+ in telco. B2C (MyDialog, NDB Neos Online), B2B2C (Retail Hub) and B2B (Bizcare).Experience →
04Research with real usersModerated tests with retailers in their shops, in person and remote. Rejection reports analysed by reason and frequency.Retailer loan →
05Leading designersLead Dialog’s UX Design and Assurance team. 25+ mentored.Experience →
03Designing for AI SpeculativeConcept: AI drafts a case update, a conveyancer verifies it.AI concept →
02Code-ready design, from a designer who codesAndroid native, then React Native and Next.js. Every value points to a token, so engineers connect their AI agent over MCP and get code that matches.How I work in Figma →
07Figma, end to end7+ years, since day one. Components, variables, libraries, prototyping, FigJam and Make, plus logos, illustration and even my CV.How I work in Figma →

03 — Experience

Experience

Dialog Axiata PLC

Telco · 4+ years · product design
UX LeadJan 2024 – now
UX DesignerJan 2022 – Dec 2023
  • Lead the UX Design and Assurance team across MyDialog, Retail Hub and Bizcare.
  • Design for MyDialog, used by 3M+ customers.
  • MyOffers: Rs 80M+ extra monthly revenue within [N] months. [MY ROLE]
  • Analysed 32,417 KYC rejections and designed the cross-channel KYC module, now in progress.
  • Designed Retail Hub for retail agents working at volume. [OUTCOME]
  • Designed for Bizcare, Dialog’s self-care app for enterprise customers.

Epic Lanka

Fintech · 3 years · design engineering
UX Engineer[YYYY–YYYY]
Assoc. UX Engineer[YYYY–YYYY]
  • Designed NDB Neos Online, NDB Bank’s online banking website. [OUTCOME]
  • Designed NDB Bank account opening and loan application forms, regulated flows with ID and income checks. [OUTCOME]
  • Prototyped every client web design in HTML, CSS and JS, and one internal mobile app natively in Android Studio.

Tools

FigmaFramerHTML / CSS / JSJiraConfluence

Credentials

BCS Foundation in UXBCS AgileCSPO

04 — Contact

Let’s walk through
the work.

Emailsasankasandes@gmail.comLinkedInsasanka-ranathunge CV (PDF)

© 2026 Sasanka Ranathunge